Bakblade wanted to introduce a new type of product in the men’s hygiene product market. I was tasked to create a unique and ergonomic handle that would be compatible with the brand’s existing blade assembly, and allow men to wet/dry-shave hair from reachable body parts such as the chest and legs.
One of the concepts sketches stood out for the client, such that they did not want any major change to the form, except for how the head would accommodate the existing blade set. Modifications were made and once the design was finalized, we proceeded to building a 3D model for prototype development and testing. The final design became a success and was released to the online market.
