In this post I’ll discuss 10 useful tips for writing good product content. And get inspired. The writers at Ellevest know what their audience cares about, as well as how they (we, in this case, since I’m very much in their audience) write and talk. It covers the types of data you need to collect to make personalization possible, gets into detail (with examples) on the different types of personalization ecommerce businesses can use, and provides recommended tools for accomplishing each. Perhaps there’s another large or small business in your niche that offers a complimentary product or service that wants to reach your audience, too. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. There’s no way that you could avoid opening this brochure to learn more. Readers don’t need to leave the page, and it accomplishes all of the benefits of content marketing. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Probably the most common questions homeowners have are those about cost. LeadPages incorporated video content in the form of a free Email List Building webinar into their content marketing strategy to educate, engage, and introduce their target audience to the LeadPages product. This infographic, and the smaller infographics developed from it, can be repurposed into a slide deck, a downloadable PDF, a blog post, social media posts, and even an explainer video for ad creative. For example, we created an infographic to educate our audience on the health impacts of flying for my company FLIGHTFŪD, because our flagship product helps reduce those effects: We then were able to repurpose the same content into: Creating an infographic may seem daunting if you’re not an Adobe Illustrator wiz, but visual content doesn’t have to be expensive or complicated. Spin your existing guides into webinar content. Video. Anyone who works in content marketing is used to encountering bad examples. Homeowners tend to have a lot of ideas for projects they want to try and questions about how to handle everyday fixes. Cheers! Anyway once again a great read! In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. Oh, and it doesn’t hurt that the newsletter’s name is a pun (What the Elle, get it?). An example may be: Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Even if you don’t consider yourself a visual learner, research suggests that you’re more likely to recall and memorize information if it’s presented visually, and visual information is processed by the brain 60,000x faster than text. It’s also one of the most popular content formats for mobile device users. Content writing services create business relationships with companies that need content, and provide writers to write that content. A business owner that starts out the post knowing nothing about personalization can walk away knowing exactly how to get started. Bugs aren’t a subject most of us go out of our way to do some reading on each day, but when you need to know how concerned you should really be about Zika virus or what to do about bed bugs, those posts will come in handy. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Writing short, attention-grabbing headlines is vital skill for content writers. Glad I came across this piece. This is one of my favorite examples, which inspires me at all times to keep building my email list. In this digital era, it’s important to embrace all forms of content to help your brand stand out. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. And data from Google shows that video is a trusted source for 40% of millennials.. Before we dive into our examples of content marketing, there are a few quick tips to keep top of mind. Video. The average office worker receives 121 emails every day. Most age groups watch video. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. A gallery of real world marketing examples from successful companies. Pair that with the fact that visual content is shared more readily on virtually all social media platforms and you’d be remiss not to incorporate visuals like infographics into your content marketing strategy. Use this campaign as inspiration to plan your own webinar to collect email subscribers, engage with your audience and increase conversions. A number of her suggestions have made their way into my bookmarks bar. An investment company focused on empowering women financially, Ellevest’s emails consistently combine a few things valuable to their audience: news and advice about investing, examples of women killing it in the business world, and coverage of feminist topics relevant to finance. The Home Advisor blog HomeSource is packed full of answers and tips. Here are some recent examples that have caught our eye, and the reasons why they work. And if you could use some extra help with content marketing writing for your business, that’s what I do. 3 High-Converting Content Marketing Strategy Examples. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. August 8, 2017 10 Great Content Marketing Writing Examples. Content marketing is incredibly powerful. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. That’s caused far too many businesses to try to settle for lazy, cheap content on their blogs – or give up on them entirely within a few months of not seeing immediate results. Dave Asprey, the CEO and founder of the health supplement company, Bulletproof, took a unique spin on content marketing when he launched his podcast, Bulletproof Radio. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. Sometimes, you develop a piece of content that can benefit all stages of the customer journey, from the awareness stage all the way down to the retention stage. So choose the content marketing example that … 1. New data suggests that the UK health and beauty industry is now worth £163.4bn. Because infographics distill potentially complex information into simple visuals, consider your elevator pitch when thinking of an infographic topic. One route many businesses are taking is creating content that goes really in depth. As content marketing is adopted by more and more businesses in all sorts of industries, finding a way to stand out is a challenge. Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. BP. Running out of ideas for resource guides? Download your Email Marketing … Interesting article right on the subject. Every week she includes a helpful lesson about marketing and/or writing, as well a collection of recommended links and tools her audience will find helpful. Use your product or service as an example to illustrate your points within your content. This is what Wine Folly did with their Wine & Cheese Pairing Infographic. The median annual spend for large companies on content marketing is $1.75 million.. 93% of B2B marketing professionals are using content marketing.And they’re also spending nearly 40% of their budget on it.. Why? Good content marketing isn't enough this days. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. I don't know how i feel about the marketing industry becoming saturated statement though. We’re publishing this update because great writing is so essential to successful content marketing. Can you partner with an influencer to record a video series or take photos to walk through the steps? Hopefully these examples will provide some inspiration for your own content. Get in touch to see if we might be a good fit. So I worked with over a dozen expert marketers to put together this resource of 100+ successful content marketing examples. The Hoxton – unique website content Brands are starting to use extremely bold colors and fonts to stand above other content, like in the marketing brochure example for EPIC. It: This campaign undoubtedly works harder for the marketing team at Sephora and the featured brand. You might be asked to take a writing test or provide writing samples. Feel free to refer to this content marketing strategy checklist as often as necessary so you stay on track. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. Where must your target audience start to continue down the path to your products or services? More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … As you can see from these examples, content marketing isn’t just publishing the occasional blog post. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. In 2014, BP provided us with their projection of what the future of the world's energy will look like. Here are a few examples of companies getting it right.1. Content Writing involves a lot of research. If nothing jumps to mind, use Google Analytics to inform your topic by finding out what existing content your audience comes to your site for. It’s thorough, but manageable. And 71% of companies who use content marketing consider how it … Just take a look at the most highly trafficked pages on your site for inspiration. Set SMART Goals . In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . Try your hand at infographics or visual content. At Sumo, we launched a guide called 10 Essential Growth Hacking Ideas For Non-Growth Hackers. We bring you 9 content marketing examples by luxury brands that use their unique storytelling techniques to create riveting stories. In the subject line, write a catchy or funny phrase to make it more interesting. To keep new content ideas flowing, you need to enter the research zone often. To work with a content writing service, you’ll typically need to fill out an application. As a marketer, this helps you provide an accessible, digestible way of consuming content because your audience can listen when commuting, working out, or doing their dishes. While audio content such as podcasts, audiobooks and radio aren’t as widely used as other content formats, they can be a powerful tool for building both brands and relationships. Use this campaign to inspire your own by developing content with a blogger or brand in your niche that reaches the audience you’re targeting. But that doesn’t mean becoming an ecommerce entrepreneur is easy. Speaking of puns, Ann Handley’s weekly newsletter called—wait for it…Annarchy —gets brought up as a top example of great email marketing for good reason. Hundreds of thousands across the board. That makes the guide that much more of a practical, useful tool for anyone using it. For most companies that do content marketing, blogging is the biggest part of the job. Provide your prospective writers with five to 10 clunky, long or uninteresting headlines and ask them to rewrite them. Learn more about us. To build authority in your niche, generate awareness, build your email list and nurture your leads, take a page from Smart Blogger and create a go-to resource guide. A good layout can help you stay on track when writing your content. In this post, I’ll share seven inspiring content marketing examples, why they worked, and how to replicate their successes. HouseLogic, a content brand run by the National Association of Realtors has longform pieces available for download, including a a step-by-step guide to buying a home, as well as one for selling a home. Browse the case studies or filter by category. Experts cite that more than 60% of us are visual learners. It provides a comprehensive resource to anybody looking to start a blog, even if they don’t know anything about blogging or SEO, and walks them through every step of the process. This content marketing campaign is excellent for two reasons. A pillar of any content marketing strategy is comprehensive pieces of cornerstone content that guide your audience through a topic relevant to your product or services. Wine Folly’s wine pairing infographic is the perfect visual content marketing example because it can be repurposed into many other pieces of content for each platform to amplify reach. Interesting read. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … Content marketing needs to inform first, so you need to start from a place of producing content simply for your readers, and not solely getting them to purchase from you. Rover’s got a bit of advantage over most businesses when it comes to their content. Objective #2: Rank on the first page of Google … Runkeeper. Before you write your product content, it’s essential that you research your buyer personas. A Roadmap for Getting Your First Freelance Writing Client, 10 Essential Growth Hacking Ideas For Non-Growth Hackers. Brands are starting to use extremely bold colors and fonts to stand above other content, like in the marketing brochure example for EPIC. To create your first ultimate resource guide, consider the basics of your niche. Additionally, I'll … In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel. Often, the simplest social media campaigns are the most effective. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch. Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. 7 Brilliant Examples of How Brands Use Storytelling. New data suggests that the UK health and beauty industry is now worth £163.4bn. Any time I encounter someone looking to learn the basics of SEO, I send them The Beginner’s Guide to SEO by Moz. They’re one of the companies that can most successfully get me to click on a link in an email, because they do a great job of figuring out the things pet owners really do want to know. This will keep those still in the awareness stage engaged. 1. Blogs give you the opportunity to provide fresh, useful content to your audience on a regular basis and they’re one of the best tools you’ve got for SEO. Freshbooks’ target audience for their accounting software is small businesses and freelancers. Have you always wanted to keep tracks of what matters most to you? I know I wouldn’t be able to! November 2, 2020. Written content is certainly the most popular content type, but as we’ve seen in this post, content marketing spans audio, visual, and in this case, video content. Get in touch to see if we might be a good fit. But they’re also hungry beasts that demand a lot of work and never let you take a break. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. CheapCaribbean reduced their risk of investing time and energy into publishing content that wouldn’t get the attention it deserved by teaming up with this influential blog to create the campaign. You have probably encountered the term ‘personas’ before. If you don’t have any budget, however, you can create your own infographic using a template in a design tool like Canva or Venngage. These days, in order for businesses to increase traffic and revenue, it’s essential to invest in content marketing — and therefore, expert content writing. 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